Friday, April 18, 2008

Are MLM Systems Important?

by joe cotroneo

Most of us have been through the excitement of starting up a MLM business. The extra income can really make a difference in your life. Once you get down to the nitty gritty details of actually building the business, you realize you still have some important decisions to make.

At the very core of MLM is duplication. Ten people using the same successful marketing tactics are much more powerful than one alone. It is also very beneficial if you can develop or become a part of a system to sell your MLM company's primary product. Doing this leads to more money quicker since most MLM's pay on the volume of sales. It can also bring in very dedicated distributors since they were first a customer and now become passionate about the product.

Let's look at a simple example. Would you rather have 1000 distributors purchasing $100 a month in product or 300 distributors selling $700 a month in product? Since MLM commissions are based on volume and the 1st group's volume is $100,000 and the 2nd group's volume is $210,000, who made the most money? It is obvious that the 2nd group was more profitable. Don't neglect product sales systems if you can find them.

What you want to find starting out in the MLM business is a duplicatable system anyone can use. This may take the form of lead capture pages, autoresponders and the messages preloaded in them, and of course, a reliable source of good leads. Hopefully you can get all these "tools" from your upline, since company created material is not the best available.

Using a system to promote your MLM business is not all that new. Most of the larger companies and uplines have these available. How you use the system is what will make YOU stand apart from the crowd of the 1000's of moneymaking offers available.

I am aware of one MLMer who makes over $1,000,000 a year by addind a personal touch to his email recruiting. He also mails the prospect a postcard and leaves messages on their answering machines to look for more information in the next email. He signs up a much higher percentage of people he prospects, and he teaches his downline to use the same tactics. No wonder he makes so much money!

If your downline can duplicate you, not only using the Internet but also snail mail and the telephone answering service tactic, you can't help but be successful.

To really be a success, you must add the personal touch to any "cold" and impersonal system.

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Filed under Affiliate Programs by joe cotroneo

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