Monday, April 21, 2008

Offline vs Online Marketing in MLM Business

by joe cotroneo

It is always exciting to start a new MLM Business. Your thoughts immediately turn to the extra money you can earn. Once the initial excitement subsides, you realize that you have difficult marketing decisions to make.

Bringing your MLM Business to the attraction of potential prospects can be a daunting task. Using the Internet you must concern yourself with SEO Optimization, lead capture pages and autoresponders with prewritten sales messages

Most Mlm distributors today use only the Internet to bring prospects into their recruiting process. They tend to overlook Offline Advertising methods to their own detriment. The MLM Distributor of today loses many opportunities to expand and grow their business.

Marketing an MLM Business Online can be too easy sometimes.We live in a society of instant gratification. You can place an ad online and have it published immediately.

Who wants to wait for slow snail mail to reach it's destination. Besides, using email is much cheaper isn't it? These are among the items to consider before starting any online or offline marketing campaign.

Email deliverability is at an all time low. I have requested info online and most times I only get 50% of my requests in my email box. Major email service providers have overdone their campaigns against spam and hurt the Mlmers use of "permission marketing". It is ridiculous to spend money to aquire a prospect only to lose them because they don't get your messages

Duplicating yourself and your marketing strategies is the key to a successful MLM Business. It is much easier to duplicate a postcard campaign than an email campaign. A higher percentage of your postcards will be delivered and read than email messages. You can integrate a postcard campaign with a lead capture page and followup with both email and snail mail

It is important for you to take advantage of every advertising medium available to you. Don't overlook using snail mail in your MLM Business.

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Filed under Affiliate Programs by joe cotroneo

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