The Internet is ever evolving and the latest evolution is going to be huge for the savvy Network Marketer who recognizes the shift in how people now connect via the internet.

Every time you turn around, a new social networking site seems to be gaining popularity. The search engines are no longer the first option for many people searching for information on the web. They are turning to social networking sites to find and share information as well as to connect with like minded people. Adults and business people seem to be leading the way. This can be good news for the savvy Network Marketer since their income levels tend to be above average.

Contrary to what many people may think, these sites are not only for teens and young adults. Small business owners, lawyers, musicians, affiliate marketers along with many other segments of the population are participating in these communities. People who want and need what you have to offer will now be seeking you. You attract them with your profiles which may include pictures, audio, text as well as video. These profiles will have highly qualified prospects calling you and sending you emails.

Enjoy a fresh, new way to recruit.

The process of chasing friends, family and co-workers and invoking the "three foot rule" are all now things of the past. Dealing with rude and obnoxious strangers who hang up on you will also be a distant memory. The process of trying to grow your business will no longer seem like such an arduous task because your interactions with people will be much more productive and enjoyable. Rejection is still part of the picture (it will just be less harsh and hopefully less frequent) because lets face it, not everybody is going to purchase what you have to offer. Your downline will start to grow because you will be viewed as a leader and someone they can trust.

The old methods of building a network marketing business worked at one point in time. The problem is, these old methods are not very effective and they scare people. Nobody wants to chase down strangers, hand out fliers or coordinate opportunity meetings. Taking advantage of attraction marketing methods with social networking sites on the internet allows people to stay in their comfort zone. The fear of stepping outside that comfort zone is what keeps a lot of newcomers from succeeding.

If you really want to create residual income you need to have a product that many consumers are willing to buy and have methods in place to continually find new customers. These methods should be easy to follow and duplicate as well as honest and trustworthy. When your downline trusts you and believes in you because they see the methods working and they feel comfortable with the methods, your residual income will continue to grow.

There is no time like the present!

Web 2.0 and Social Marketing offers great benefits to those who take advantage of them. In the world of Network Marketing, being chased is much more fun (and more profitable) than being the one doing the chasing. The next two years should prove to be very lucrative for those implementing these techniques.