Friday, May 2, 2008

Mona Vie Complaints - I Didn't Find Many But What About Value?

by Chris Gatenby

Mona Vie sells a few versions of a nutritional juice product through a multi level marketing system. The products are reported to have the health benefits of antioxidants as well as increasing energy and reducing aches and pains. Successful distributors can earn a good income.

Based in Salt Lake City, Utah, Mona Vie was started by Dallin Larsen. The firm is well respected and is considered to have a generous compensation program that can be lucrative if you produce. Like many MLM programs, Mona Vie pays a team bonus on a binary plan in addition to various other income streams including retail sales mark-up, bulk order bonus, first order bonus, star maker bonus, executive bonus and a leadership incentive.

Mona Vie is priced in the $30 to $40 range per 25 ounce bottle and has a retail mark-up of about 15 percent. Distributors who purchase in bulk can increase their margins and earn bonus points. The pricing structure is designed to reward the representatives who sell more product.

The recommended dosage of the juice in order to achieve the claimed benefits is one to two ounces twice daily. At that rate, a bottle would last about a week. The key ingredient is acai berry, from the Brazilian Amazon. Acai is considered to be a super-food due to high levels of antioxidants. Other fruits are added to created a juice blend which tastes great to some people.

The products reportedly give you increased energy, boost your immune system, rid you of any joint pain, and reduces your chances of illness from: heart disease, hypertension, chronic obstructive pulmonary disease, arthritis, blindness, cancer and other chronic illnesses. Some of the more aggressive claims one hears are probably from independent representatives and may not be claims endorsed by the company. Reports also claim that the juice is a potent source of anti-aging antioxidants.

Less that 17 percent of Americans get their daily recommended servings of fruit and produce and 48 percent consume less than one serving a day, so this product could be fulfilling a need for better nutritional habits for most of us.

Mona Vie literature states that acai berry is the key ingredient of the product due to acai's high anti-oxidant value. The ORAC value per serving is not stated on the particular brochure that I have. A nutrition facts table on the brochure list indicates that a serving contains 20% of the daily recommended value of Vitamin C, 1% of the sodium and 3% of the total carbohydrates.

Personally, I am not impressed with Mona Vie because of the price and limited vitamin and mineral content. I currently take a Liquid Multi Formula which contains 2500 ORAC units per serving in addition to a full complement of vitamins, minerals and supplements. I pay $30 delivered for a month's supply which is a fraction of the cost of Mona Vie and mine is an MLM product too.

For a really powerful antioxidant supplement, I like Xocai Healthy Chocolate, which is an MLM product. One Xocai Power Square contains 3582 ORAC and it tastes great. I think a limitation with a juice business is that you have to get people to change their habits and start drinking the juice whereas with healthy chocolate they want to eat it, especially when it is good for them.

I think that Mona Vie strengths may lie in marketing and distribution rather than in the value equation when it comes to the product. Consumable products are an advantage when you are trying to build residual income but it is best if the products are value priced. I know of several products that offer better value to the consumer and that raises a red flag in my mind when it comes to Mona Vie.

I have noticed that the desirability of the product and the cost of the monthly autoship are important factors that people look at when deciding whether to join a network marketing company. Since Mona Vie would not replace my multi-vitamin supplement it would be an extra monthly cost and I suspect that prospsective customers would look at it the same way.

On balance, I think that people seeking a home business opportunity can find better alternatives than Mona Vie that will be easier to promote and will have better customer retention.

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Filed under Internet Marketing by Chris Gatenby

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