I've titled this article in a sensational way. I hope I don't offend you, but I wanted to provoke your interest.

Despite the title, I'm not a mean-spirited guy. There are many opportunities for everyone to gain wealth. I want everyone to do well; I just want YOU to do BETTER! I know you can - you just need a bit of help.

Most marketers find that it is a slug-fest to stay ahead of the competition, they struggle and struggle just to stay even with the competition, when, in reality, victory is only about 2mm away. Let me explain:

I went to a Tony Robbins event recently. You've probably heard of his events, where participants walk barefoot over hot coals. Well, it changed my life. Now, I'm not trying to brag about walking on fire (well, I want to brag a little bit, you must admit, walking on fire is a pretty amazing thing to do!). I bring it up to mention one of the most important lessons I learned from Tony - there is only 2 mm of difference between being good (or even excellent) and being absolutely outstanding.

Two millimeters doesn't sound like much. It is the thickness of two dimes. Yet it can make all the difference in the world. Imagine a pilot departing for his destination. If he only starts 2 mm off-course, think how that could affect the rest of his flight. He could end up miles away from his destination, or even miss it completely.

Or consider a world-class plastic surgeon, an expert in his field. He creates dramatic results, improving a person's looks dramatically. And yet, despite these amazing results, he only makes a 2 mm change to a person's face.

So what does this have to do with you and your business? I believe the difference between surviving in business and thriving in business is only 2 mm. Really, it doesn't take much effort to get dramatic results.

You don't need to beat your competition in every part of their business. If you can beat them in at least three categories that matter to your clients, you will win out. And remember, you only need to beat them by 2 mm!

Here are five simple "2 mm Changes" that will really make a difference. If you only pick three of these five, and excel at those three, you will shatter your competition. Try these ideas:

1. Look and Feel. By improving the look and feel of your website, you will gain an initial edge over your competition.

2. Follow-up Marketing. This makes a big impact on your customers. It makes them feel like they matter to you.

3. Tracking and Testing. Keep track of what works and what doesn't. Whether your client knows about this or not, it will make a big difference. This will help you find the language that grabs their attention and gets them sales.

4. Adwords Campaigns. I've been guilty of neglecting this myself! Most online marketers don't spend time on their Adwords marketing. This must change! By becoming 2 mm better in this area, combined with two other areas, you will destroy your competition.

5. Backend Sales. This is a process where you give the customer opportunity to buy more product from you after the initial sale. Your customers don't want you to sell to them. But, they want to buy. We all want more of what we want more of.

Of course, there are more than five categories for improvement. I bet you could find many more that apply to your business. I encourage you to decide on three of these categories - improving each of them by only 2 mm will give you a boost over your competition.

Interested in learning more? Check out today's resource, 21 Fundamentals of Online Success. Take your business to a new level by learning about the characteristics needed for success.