People who read my blog often have questions on testing. "How can I start tracking and testing my copy? I know I need to split-test and track my sales copy, but where do I begin?"

"What is Taguchi testing? Do I need to use it? What about multi-variant testing?" It really is a complex subject!

Well, here's some good news: split-testing is easier than it sounds. It's a simple, yet effective, technique to increase conversions and gain new clients.

Today's resource is for all of you who want an easy way to split-test your copy. By using the Website Optimizer, you can easily test your writing. No, I'm not making bunches of money by recommending it - you can't buy this software! But you can have it free, and it's all courtesy of my all-time favorite site, Google.

This software is fantastic! It is very sophisticated. It performs like software you would expect to pay thousands of dollars for. It not only does simple split-testing, but it does simple multi-variant testing (if you can believe there is such a thing, and there is).

You can test everything - multiple headlines, sub-heads, copy, background, and graphic elements - all at once. And with statistically-reliable testing, you know that your results will be accurate.

Google has great tutorials right on their website to teach you how to use it, so I won't spend a lot of time explaining that.

If you want to start testing, here's an easy way to begin. You will need an hour or less to get started:

Get a Google account. (use the link in this article).

Start your first test. Simply follow the easy step-by-step instructions for Website Optimizer.

Begin your test. With one click, the Website Optimizer starts your test. Google will decipher which version of your copy, which headlines and subheads, will convert the most sales. Just sit back and let your computer do all the work!

It couldn't be easier, and you sure can't beat the price!

Are you ready to start split-testing your sales letters and converting more sales? Download the Website Optimizer today, and start split-testing right away!