The Guerrilla Marketing Handbook (Guerrilla Marketing) This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.
Customer Review: Timeless tactics for small businesses
The beauty of this book is that most of the tactics inside it are as relevant and useful today as they were 20 years ago. I first got this book when my professor (a highly succesful multi-millionaire) recommended it to me. He said it was as good as any Marketing degree. Well I have my Marketing degree and would have to agree with him. The best promotional campaign is the one that costs the least but gets the most results. That is what you have here. This is especially helpful for small niche businesses. Those types of businesses can really take advantage of this book.

It is admittedly weak on the web side of things but I have never really found that to be a very useful avenue for anyone but the major players that can afford to buy costly advertising. No this is for small businesses that do most of their deals face to face.