Wednesday, July 2, 2008

Using Promotional Candies To Market Your Business

by Kay Petronelli

A lot of people like candy. Especially those people who sit in an office all day or somebody that drives a truck most probably like candies too. A great way to advertise your business is by using candy as a promotional item.

With promotional candies you will be able to offer something that people are going to be interested in as well as get people to hear about your business.

In order to be able to use promotional candies as an advertising item you must have your company logo or name imprinted on the wrapper or the surface of the candy itself. Every time someone goes to have one of your candies they will be reminded of your company. This is how you can get people to be constantly thinking of your company.

Promotional candies that are used most often are the mint ones. Each mint candy is individually wrapped and that is where you put your company name or logo. Each time a person gets one of your candies they will be thinking about your company again.

If you would prefer something of a bulk nature then you would be interested in getting small mint tins. This kind of advertising is more successful being at a reception area when visitors come to an office. Therefore, when someone reaches for the mint tin to get a candy they will see who is advertising with free candies before they even get to enjoy the treat.

Two immediate advantages of using mint candies are that they are a very effective promotional item and affordable as well. One individually wrapped candy is only 10 cents per piece. But, you can also consider using jellybeans or cinnamon candies for promoting your business. Some other ideas are to make it a seasonal theme like little candy hearts on Valentine's Day or witches and pumpkin candies at Halloween.

Another option for a promotional candy is to use chocolates. Most people will not turn down chocolate of any kind. Again, you choices are either advertising on the wrapper for chocolates that are individually wrapped or spend a bit more money on putting your logo directly onto the chocolate. It may be expensive but it is very effective. Usually a chocolate bar could be priced a $2.00 per bar but if you do buy in bulk quantities the price will go down.

There are many people who like to munch on a little something during the day so you may want to pursue using promotional candies. Why not capitalize on a popular concept by putting your logo on a candy which many people would enjoy having. With so many candies to choose from and a variety of ways to advertise with them your opportunities are never-ending.

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Filed under Marketing by Kay Petronelli

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