Monday, June 23, 2008

Whoopydoo for great marketing incentives

by Rob Malcolm

Whoopydoo is the leading holiday incentive specialists in the UK, operating a wide range of travel based rewards from city breaks, cruises, foreign holidays and even short breaks in the UK. Working with a dedicated travel agency, in conjunction with a wide range of the leading tour operators, Whoopydoo provide holiday offers at a fraction of their normal high street cost.

Holiday promotions have the highest perceived values and are perfect for attracting new customers, gathering data and as prizes for competitions. As everyone will take at a holiday each year the chance to enjoy a complimentary or heavily discounted holiday will always hold appeal. Whoopydoo supplies either high quality, paper booklets or on-line, downloadable promotional vouchers. Paper vouchers are ideal for direct selling and on-line vouchers perfect for e-business applications with large volumes or where the cost of fulfilment via traditional methods is not financially viable. Mobile phones can also be utilised with these incentives by using a dedicated web site and unique 12 character code sent via SMS. The customer then simply downloads and prints out the voucher.

Whoopydoo incentives and promotions are completely timeshare free and include several different options for the traveller so that they can always find their ideal holiday. For instance, a voucher providing a headline of a complimentary '7 Day Cruise for 2 persons'will also have options to take a 7 day self catering holiday for up to 6 people or a city break for 2 to 4 people.

These latter options require a small processing fee to be paid to Whoopydoo, typically 39 per person, in order to receive an offer including return flights and a minimum of 3 star accommodation. When the customer accepts their holiday offer from Whoopydoo they simply need to pay their Air Passenger Duty, any applicable airline fees and provide evidence of travel insurance.

Whoopydoo receive a constant steam of testimonials from happy travellers and many people are regular customers, enjoying incredible value holidays that simply can't be bettered. Details of which can be found on the web site whoopydoo.net

The promotional holiday vouchers can be purchased through Whoopydoo's sister division, AIM Solutions. AIM also operate a wide range of lifestyle incentives and promotions from half price hotel breaks, kids fun days out, discounted activity days, various spa breaks and dining offers. These incentives are firm favourites will financial institutions, consumer data survey companies, transport organisations and FMCG brands for use on-pack to increase acquisitions and promote loyalty.

There is a requirement to purchase a minimum quantity of vouchers and promotions are analysed by AIM to make sure that the Whoopydoo incentive is best suited to the target audience and can deliver the necessary uplift in business and return on investment. Many of Whoopydoo's clients have been using holiday based promotions for several years. It is worth mentioning that as Whoopydoo holiday promotions DO NOT have any timeshare or shared ownership elements or requirements. Whoopydoo don't supply vouchers to companies involved in the timeshare market sector.

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Filed under Marketing by Rob Malcolm

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