Why do some internet marketers make money so easily from their lists…while others struggle just to pull a few dollars out here and there?

One element of course is building a relationship with your list. Just because you have a list doesn't mean your list is listening to you…or even believes you. I'll cover this in another upcoming article.

Another key is offering something they can't keep themselves from accepting. It took a great amount of trial and error til I got the formula just right, and getting up in front of an audience and telling about it and the profits I made from emails was daunting.

My record offering to a live audience is over $95,000 dollars on a weekendpretty good for only my list and not with JV partners or any affiliate action.

When creating an offer there are 3 'must have' steps to making an order producing one. You may want to include other things like a guarantee or testimonial section but these are the boiled down, basic must haves.

Step #1: Your Offered Benefit Must Be Unique and Irresistible

What are the benefits to them? What do they receive?

That would be the benefit. Observe that there are two other partsunique and irresistible. How is your offering unique compared to the rest? Why choose yours over every other choice available?

Without an answer to those questions you don't have a compelling offer.

What if your offer is a product not your own? Then you will create a way to make it unique and different. Don't just tack on some bonuses willy-nilly. Find something a little different from the rest.

Step #2: Scarcity

Give the folks a good reason why they need to act now. Are the quantities available limited? Does the special pricing

Possibly you will have a time limit on the First Bonus and it extends only till Thursday. Possibly this printing of your item is limited to 65 copies. By not giving them a time limit you are allowing them to "think" about it until they forget it.

Step Three: Reason Why

Why are you offering such a fantastic bargain? It is unbelievable. They think you are exaggerating. Every other marketer uses scarcity and then lies while doing it. Why do they need to believe you?

What is your motivation behind such a great deal? Did you get more than you needed so you want to get rid of them fast? Have you some taxes coming due and need money to pay it? Is your product scratched or otherwise damaged?

Presenting an offer to a live audience, I explained my motivation for making them such a terrific deal. I needed a quick response from them so as not to look like a fool in the eyes of 150 or more people. This was easy for them to understand and easy for them to believe my motives for making them such an offer.